PRD – What does it stand for?

What does PRD actually stand for?

PRD has a longstanding history within Australian real estate industry. You might be interested to learn that it stands for Property, Research & Development.

P = Property

Naturally, as a real estate business you might’ve already known that ‘P’ might’ve stood for property. But did you know that PRD provides a unique range of property services that extend beyond your typical realtor services, including:

Residential Sales

  • Property Research
  • Commercial Sales
  • Leasing
  • Property and Asset Management
  • Project and Land Marketing
  • Strata Management

Our franchise network, which includes over 85 offices spanning nationally and internationally, has a strong understanding of the local market, extensive knowledge of what buyers and vendors need and a passion to see communities that we operate in flourish when fostering our Sell Smarter attitude.

R = Research

Did you know we have a Head Office dedicated research team who provide specific and accurate information related directly to certain suburbs? Currently the PRD research team produces in excess of 130 reports annually.

Our property research unit has enabled PRD to offer our clients a unique & competitive advantage through knowledge of property trends and providing valuable commentary within the media.

Our Project Marketing database holds custom reports that can assist when making informed and financial business based decisions for market analysis. It is also a tool PRD has created to ensure our agents can draw upon collected research to get you ahead of the game.

D = Development

Did you know the Project Marketing techniques currently used by PRD were first introduced on the Gold Coast during the mid 1970’s?

PRD originally evolved from a consultancy company called ‘Project, Research and Development’. This firm was created to provide developers with information relating to market trends and used research to offer advice based on objective information.

The shift in the mid-seventies from a consultancy advice role to one of active involvement in Project Marketing occurred out of necessity as the market demanded a realty company that could offer a higher degree of service and accept a greater level of responsibility for project outcomes. Hence, PRD was born.

PRD changed the landscape by identifying that the most effective way to successfully sell a major development was through a total, seven day a week commitment from a salesperson whose efforts were contained to selling that product, and that product alone.

For the first time, buildings were manned by a project sales manager and furnished display units were created – a successful strategy that is still employed today.

We can create unique and proven marketing strategies to ensure pre-sales targets and financial milestones are met for our clients.



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